Charismatic speakers – why do we listen to them? Did you know that Cicero, one of the greatest orators in history, also had stage fright? “Just as I generally perceive in yourselves, so I very often find in my own experience, that I turn pale at the outset of a...
The launch of Verti in Germany was completed on June 14 and marked the start of the brand’s international expansion outside Spain. The goal is to extend an attractive, clearly differentiated value proposition for digital customers in a very large, competitive market....
The case study explains the evolution of MAPFRE, a company that was founded as a mutual insurer in 1933 and is now one of the biggest names in the insurance industry. The San Telmo Institute in Seville (Spain) has selected MAPFRE as a case study in its training...
Obsession with design, team work, analysis of multiple scenarios, focus on the end user, ongoing evaluation of results… and one maxim: failure does not exist. Welcome to Design Thinking. TEXT David Rubio | PHOTOS Thinkstock Gutenberg, Edison, Galileo, Hollerith,...
The Outlook report from MAPFRE Economic Research analyzes the global economic situation and that in different parts of the world, paying special attention to the performance of the insurance market. TEXT Luz García Cajete | PHOTOS Thinkstock MAPFRE Economic Research...
Thousands of unmanned aircraft guided by GPS are starting to form part of our landscape. Over 174,000 drones will be sold this year to monitor borders, prevent failures and check the condition of the electrical grid. The latest? Also carrying passengers, monitoring...
The dizzying pace at which technological progress generates new macro trends leaves no one indifferent. Experts in different fields of knowledge agree that we are facing a paradigm shift, which will transform the world in which we live and work. Are we really ready...
