Over the last 25 years we have witnessed countless events that, in one way or another, will remain forever in the collective memory. Some of these transformations, also visible in our company, have been documented, sometimes with visionary skill, through the pages of...
The new technologies have had a tremendous impact on the workplace. New tasks are appearing that call for new skills. Are we ready for this? TEXT RAMÓN OLIVER | IMAGES THINKSTOCK The labor market is undergoing a true...
TEXT AND PHOTOS VERTI U.S. Verti, a new company within MAPFRE USA, launched our first ever digital offering exclusively in Pennsylvania. Specific Pennsylvania counties were targeted based on audience segmentation seeking those who prefer self-service car insurance....
In 1989, the second installment of the legendary movie trilogy Back to the Future depicted a home in which the doors were opened with buttons, the windows were replaced with projections of landscapes, the food was cooked in a “hydrator” and telephone calls were...
The launch of Verti in Germany was completed on June 14 and marked the start of the brand’s international expansion outside Spain. The goal is to extend an attractive, clearly differentiated value proposition for digital customers in a very large, competitive market....
The case study explains the evolution of MAPFRE, a company that was founded as a mutual insurer in 1933 and is now one of the biggest names in the insurance industry. The San Telmo Institute in Seville (Spain) has selected MAPFRE as a case study in its training...
Thousands of unmanned aircraft guided by GPS are starting to form part of our landscape. Over 174,000 drones will be sold this year to monitor borders, prevent failures and check the condition of the electrical grid. The latest? Also carrying passengers, monitoring...
