The magazine MAPFRE World — today The World of MAPFRE — was born with the idea that its contents should be enjoyed “to the extent that we are anxiously looking forward to receiving the magazine,” in the words of Julio Castelo, chairman of MAPFRE MUTUALIDAD back then, who wrote the opening editorial for “the great universalist in-house magazine […] of the big MAPFRE family.” A lively vehicle for internal communication, which reflected the spirit of what was known as “the culture and way of working and understanding the company.” And, as highlighted in the editorial of issue no. 2, “AT LAST, MAPFRE has a vehicle for internal communication that is global, accessible to all wherever they are, as corresponds to its multinational, multioperational reality.”
TEXT VIOLETA MATEO ROMÁN | ILLUSTRATIONS THINKSTOCK
There now follows a range of headlines that can give you some idea of this global nature. Readers will have to forgive us as, without a doubt, these are all worthy examples, but it is impossible to reflect all that warrant inclusion.
PEOPLE, CORNERSTONE OF OUR COMPANY
- Corporate culture: some companies, just like people, have their own personality #4, 10.1993
- The most personal aspect of MAPFRE: the employees #11, 07.1995
- The human dimension in MAPFRE has to be strengthened #25, 12.1998
- “Success depends on the work of each and every one of us” #67, 03.2010
- “OUR HISTORY IS UNDOUBTEDLY THAT OF A SUCCESSFUL TEAM“ #68, 01.2010
- “Our values are unique and that is what sets our company apart” #77, 09.2012
- Training, a key element in MAPFRE’s DNA #77, 09.2012
- MAPFRE opens the doors of its new corporate university #85, Q3, 2014
- MAPFRE corporate volunteering: PART OF YOU #88, Q2, 2015
- MAPFRE WANTS TO DEVELOP ITS STRATEGIC TALENT #91, Q1-2016
- The Digital Challenge: a team capable of dealing with the digital challenges #97, Q3, 2017
GLOBAL VOCATION
- There is no issue which does not mention some country other than Spain. The publication started out with the regular section MAPFRE IN THE WORLD, intended to faithfully reflect everything going on in MAPFRE, whether in Europe, America, Asia or Africa.
- LATIN AMERICA, INSURANCE’S PATH TO SUCCESS #2, 04.1993
- “International investors see that MAPFRE has enormous potential in Latin America” #14 04.1996
- Large-scale international presence #15, 07.1996
- “MAPFRE is an institution admired throughout the European insurance sector” #39, Q1, 2003
- “If opportunities arise, we will not hesitate to broaden our horizons” #72, 06.2011
- “WE HAVE CREATED OUR OWN WORLDVIEW, WHICH HELPS US UNDERSTAND THE WORLD FROM AN INSURANCE STANDPOINT” #82, Q4, 201
MAPFRE WORLDWIDE
- COLOMBIA sets its goals for the year 2000 #23, 07.1998
- MAPFRE AMÉRICA, INTERNATIONAL VOCATION:“THE ENDEAVOR IS STARTING TO BEAR FRUIT”#37, Q3, 2002
- A team with added value: MAPFRE ARGENTINA #41, Q3, 2003
- The value of human capital, MAPFRE TEPEYAC #42, Q4, 2003
- MAPFRE SEGUROS GERAIS, client focused #43, Q1, 2004
- MAPFRE SEGUROS DE BRASIL, expanding rapidly #44, Q2, 2004
- Colombia, MAPFRE’s commitment to quality #45, Q3, 2004
- MAPFRE PRAICO, leader in quality and customer service #46, Q4, 2004
- MAPFRE CHILE, the future in terms of success #47, Q1, 2005
- MAPFRE in Venezuela, quality and customer proximity #48, Q2, 2005
- MAPFRE LA CENTRO AMERICANA, commitment to society and efficient management #49, Q3, 2005 MAPFRE PERÚ, leading market position #50, Q4, 2005
- MAPFRE PARAGUAY, attitude, willingness and method #51, Q1, 2006
- MAPFRE URUGUAY, the client as the prime objective #52, Q2, 2006
- MAPFRE DOMINICANA DE SEGUROS, the birth of a leader #53, Q3, 2006
- MAPFRE ECUADOR takes its first steps #54, Q4, 2006
- MAPFRE in China, laying the groundwork #56, Q2, 2007
- MAPFRE IN TURKEY, BRIDGE BETWEEN ASIA AND EUROPE #60, Q2, 2008
- THE COMMERCE GROUP, MAPFRE’S DEFINITIVE COMMITMENT TO THE UNITED STATES #61, Q3, 2008
- MAPFRE, leader also in Central America #69, Q3, 2010
- InsureandGo, the largest online distributor of travel insurance in the United Kingdom #72, Q2, 2011
- Malta, the new Mediterranean goal for MAPFRE #74, Q4, 2011
- MAPFRE IN MÉXICO, A SUCCESS STORY #75, Q1, 2012
- MAPFRE INSULAR, the Group’s key asset in Southeast Asia #76, Q2, 2012
- United Kingdom, key global insurance market #78, Q4, 2012
- UNITED STATES, LAND OF OPPORTUNITY FOR INSURERS AS WELL #81, Q3, 2013
- MAPFRE and Direct Line in Germany and Italy: “Building the future together” #88, Q2, 2015
- MAPFRE SIGORTA, tremendous growth prospects, in line with the development of the country #94, Q4, 2016
THE CLIENT
As well as reflecting the fact that MAPFRE has always focused on the client, throughout these 100 issues of The World of MAPFRE we have also had the chance to interview clients who, from their own perspective, have offered their view of MAPFRE.
- A changing market: new strategies #4, 10.1993
- Insuring yourself is in vogue. Tell me about yourself and I’ll tell you the policy that’s right for you #13, January 1996
- Segment commercial lines clients to know them better #76 Q2, 2012
- The common client is already a reality in Spain #77, Q3, 2012
- CUSTOMER LOYALTY, THE 21ST CENTURY CHALLENGE #78, Q4, 2012
- For us, MAPFRE is more than a supplier, it is a partner #79, Q1, 2013
- MAPFRE decidedly client focused #87, Q1, 2015
- MAPFRE has managed to integrate itself to create a unique offering for its clients. That is the big difference #89, Q3, 2015
- THE CLIENT AS THE FOCUS OF OUR DIGITAL STRATEGY #99, Q1, 2018
ALWAYS AT THE TOP
- “A sure bridge to the future” #3, 07.1993
- MAPFRE MUTUALIDAD, a company on wheels #5, 01.1994
- MAPFRE: STRIDING TOWARD THE FUTURE #7, 07.1994
- Number one in its own right #9, 01.1995
- The Stock Exchange and Life. 25 years since the launch of MAPFRE VIDA #10, 04.1995
- “A year to remember”. #11, 07.1995
- Number one Spanish insurance group #18, 04.1997
- MAPFRE is the leader and plays the leading role in automobile insurance in Spain #35, Q4, 2001
- CORPORACIÓN MAPFRE is ready to continue working with growing success #35, Q4, 2001
- When you think of a car, think of MAPFRE #40, Q2, 2003
- MAPFRE has achieved what seemed a dream 20 years ago #42, Q4, 2003
- The MAPFRE brand boasts extraordinary recognition and awareness, as well as a notable presence and reputation #43, Q1, 2004
INNOVATION
- MAPFRE, ready to issue policies in euros #27, 06.1997
- OMBUDSMAN FOR THE INSURED: UNCOMPROMISED INDEPENDENCE #40, Q2, 2003
- CESVI RECAMBIOS, CESVIMAP treatment facilities for end-of-life vehicles #44, Q2, 2004
- MAPFRE improves its YCAR usage-based insurance for young drivers #73, Q3, 2011
- Innovate to grow, welcome to the ideas portal #75, Q1, 2012
- And technology broke new ground… #80, Q2, 2013
- RENEWING THE TECHNOLOGICAL HEART OF OUR COMPANY #85, Q3, 2014
- IDEAS AT THE SERVICE OF THE BUSINESS: AN INNOVATION MODEL FOR MAPFRE #86, Q4, 2014
- Digital transformation in MAPFRE: gaining agility to consolidate our leadership #93, Q3, 2016
- Innovation and its training in MAPFRE #98, Q4, 2017
ETHICS AND SOCIAL RESPONSIBILITY
One of MAPFRE’s priorities, to the extent that the magazine devoted a special supplement outlining the contents of MAPFRE’s first Code of Good Governance in the year 2000
- SOCIAL RESPONSIBILITY IN THE COMPANY: THE MAPFRE CASE #17, 01.1997
- Foro América, a review of corporate social responsibility in Spain #48, Q2, 2005
- MAPFRE is included in the FTSE4Good index of the most responsible companies. #51, Q1, 2006
- Transparency as a business asset #92, Q2, 2016
- MAPFRE, a case study for leading companies #96, Q2, 2017
KEY MOMENTS
- Julio Castelo bids farewell to MAPFRE and José Manuel Martínez takes over as chairman #33, Q2, 2001
- IN MEMORY OF IGNACIO HERNANDO DE LARRAMENDI. AN EXCEPTIONAL BUSINESSMAN: THE WORK OF MAPFRE #34, Q3, 2001
- The great 21st century MAPFRE is born #52, Q2, 2006
- Firmly committed to society: with the new Fundación MAPFRE, the Social Action Institute is created #52, Q2, 2006
- Acquisition of Commerce, the largest investment in the Group’s history #58, Q4, 2007
- Fundación MAPFRE opens new premises #62, Q4, 2008
- Handover of the chairmanship #75 Special AGM supplement. Q1, 2012
OPEN TO THE WORLD
These 100 issues of the magazine have not only reflected events that affected MAPFRE. There are also countless topics of general interest: health, keys to working better, the leisure or gastronomy sections that appeared in the magazine for years, or the many interviews with writers, painters, sports personalities, etc.
- Antonio Gala: “I want to keep being myself and acting with complete freedom” #39, Q1, 2003
- Antonio Muñoz Molina: “Literature gives me enormous pleasure” #40, Q2, 2003
- ANTONIO FRAGUAS, FORGES: “ALMOST EVERY PROFESSIONAL SUCCESS COMES FROM KNOWING HOW TO LISTEN AND LEARNING FROM THOSE WHO KNOW MORE THAN YOU” #41, Q3, 2003
- Víctor García de la Concha: “Language is our greatest heritage” #43, Q1, 2004
- Luis Aragonés: “Football has helped me to learn more about myself” #45, Q3, 2004
- María Kodama: “Borges taught me how to live” #46, Q4, 2004
- Nélida Piñón: “I’m thrilled by the little banalities of daily life” #54, Q4, 2006
- Eduardo Punset: “I’ve been lucky enough to be able to always do what I felt like” #55, Q1, 2007
- Father Ángel: “In the 21st century hunger in the world is going to be eradicated” #57, Q3, 2007
- MARGARITA SALAS: “SPAIN CANNOT AFFORD TO SQUANDER THE TALENT OF ITS RESEARCHERS” #58, Q4, 2007
- Rafa Nadal: “I prepare myself to fight in every match up to the last ball” #63, Q1, 2009
- José Luis Sampedro: “I haven’t been able to stop the world, but I managed to step off” #66, Q4, 2009
- ANTONIO BONET: “CULTURE IS A NECESSARY LUXURY” #70, Q4, 2010
- Miguel Induráin: “Cycling has taught me discipline and selfsacrifice” #76, Q2, 2012
- Valentín Fuster: “Giving up is not an option” #83, 03.2014