Over three days on the premises of the Corporate University in Madrid, the event brought together the company’s leading experts on social networks, to design the strategy for 2018. It was organized by the Corporate Business Support Area and the HR Corporate Area. During the event, which was attended by around 40 people, there were 16 internal and external interventions.
Also participating in the program were external speakers from some of the principal social networking platforms, such as Facebook, YouTube and Twitter.